🎯 Course Description:
This 5‑day course focuses on designing and executing go‑to‑market (GTM) strategies for new products, services, or expansions. Topics include market readiness, channel selection, launch planning, scaling, and monitoring.
👥 Who Should Attend:
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Product launch teams
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Marketing & sales leaders
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Startup founders
🗓️ Day 1: GTM Strategy Foundations
| Time | Topic |
|---|---|
| 08:30 – 09:00 | Welcome, Overview, Introductions |
| 09:00 – 10:30 | Defining GTM Objectives & Success Metrics |
| 10:30 – 10:45 | ☕ Coffee Break |
| 10:45 – 12:15 | Market Readiness & Competitive Assessment |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Target Audience & Messaging Strategy |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Workshop: Drafting GTM strategy for upcoming product |
🗓️ Day 2: Channels & Launch Planning
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Channel Selection & Distribution Planning |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Pricing & Positioning for Launch |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Launch Tactics & Marketing Mix |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Case Study: Successful GTM launches |
🗓️ Day 3: Sales & Distribution Alignment
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Sales Enablement & Partner Support |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Channel Conflict & Incentives Management |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Operational Readiness: Supply, Logistics, Support |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Workshop: GTM execution plan |
🗓️ Day 4: Scaling & Marketing Automation
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Digital Tools & Automation for GTM |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Growth Hacking & Early Adopter Strategy |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Feedback Loops & Iteration Post‑Launch |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Case Study: GTM failures & lessons learned |
🗓️ Day 5: Monitoring, Optimization & Sustainability
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Key Launch KPIs & Performance Dashboards |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Post‑Launch Market Feedback & Pivoting |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 03:00 | Sustainability, Scale & Continuous GTM Improvement |
| 03:00 – 03:15 | ☕ Coffee Break |
| 03:15 – 04:30 | Final Q&A, GTM Strategy Presentations, Feedback & Certificates |
📂 Course Materials Provided:
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GTM planning templates
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Launch readiness checklist
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Channel & sales alignment plan
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Automation & feedback tools
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KPI dashboards for launch & scaling
