🎯 Course Description:
Over 5 days, this course focuses on building, managing, and sustaining strong brands within competitive markets. Participants will explore brand identity, equity, architecture, and how to leverage brands for strategic advantage.
Through case studies and real brand reviews, attendees will learn how to align brand strategy with business goals and customer expectations.
👥 Who Should Attend:
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Brand managers
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Marketing strategists
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Product development leaders
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Marketing communications professionals
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Business owners
🗓️ Day 1: Brand Fundamentals & Identity
| Time | Topic |
|---|---|
| 08:30 – 09:00 | Welcome, Course Overview, Introductions |
| 09:00 – 10:30 | What Is a Brand? – Definitions and importance |
| 10:30 – 10:45 | ☕ Coffee Break |
| 10:45 – 12:15 | Brand Identity and Personality |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Brand Positioning & Brand Promise |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Workshop: Defining your brand identity map |
🗓️ Day 2: Building Brand Equity
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Sources of Brand Equity |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Brand Awareness & Associations |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Perceived Quality & Loyalty Programs |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Case Study: Strong brand building journeys |
🗓️ Day 3: Brand Architecture & Portfolio Decisions
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Brand Portfolio Strategy – House of Brands vs Branded House |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Sub‑brands, Extensions and Co‑brands |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Rebranding & Brand Revitalization |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Workshop: Reviewing a brand architecture |
🗓️ Day 4: Brand Communication & Touchpoints
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Brand Communication Strategy |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Visual Brand Identity & Storytelling |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Customer Experience & Brand Touchpoints |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Role‑Play / Review: Consistent brand delivery |
🗓️ Day 5: Measuring Brand Success & Sustaining Growth
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Brand Metrics & KPIs – Brand equity, awareness |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Brand Audits & Competitive Benchmarking |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 03:00 | Brand Innovation & Future Growth Strategies |
| 03:00 – 03:15 | ☕ Coffee Break |
| 03:15 – 04:30 | Final Q&A, Brand Strategy Presentations, Feedback & Certificates |
📂 Course Materials Provided:
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Brand strategy toolkit
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Brand architecture & extension templates
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Visual identity guides & storytelling frameworks
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Brand audit checklist
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Benchmarking & brand metrics dashboard
