🎯 Course Description:
This comprehensive 5-day program provides participants with a solid foundation in marketing principles, strategic planning, and customer engagement techniques. The course covers core concepts such as market segmentation, consumer behavior, branding, digital marketing, and marketing metrics.
Through case studies, group exercises, and real-world examples, participants will gain the knowledge and tools to design effective marketing strategies, understand market dynamics, and make data-driven decisions that align with business goals.
👥 Who Should Attend:
-
Aspiring and early-career marketing professionals
-
Business owners and entrepreneurs
-
Product managers and sales professionals
-
Executives looking to strengthen their marketing acumen
-
Anyone seeking a structured introduction to marketing management
🗓️ Day 1: Introduction to Marketing and Strategic Foundations
| Time | Topic |
|---|---|
| 08:30 – 09:00 | Welcome, Course Overview, Participant Introductions |
| 09:00 – 10:30 | What is Marketing? – Evolution, definitions, and business impact |
| 10:30 – 10:45 | ☕ Coffee Break |
| 10:45 – 12:15 | Marketing Environment Analysis – PESTLE and SWOT frameworks |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Marketing Strategy vs Tactics – Setting objectives and goals |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Workshop: Drafting a simple marketing strategy for a product |
🗓️ Day 2: Understanding Markets and Consumers
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Market Segmentation, Targeting, and Positioning (STP) |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Consumer Behavior – Psychology, decision-making, and influences |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Competitor and Customer Analysis – Tools and approaches |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Case Study: Analyzing customer profiles and buyer personas |
🗓️ Day 3: Crafting the Marketing Mix (4Ps)
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Product Strategy – Lifecycle, branding, and differentiation |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Pricing Strategy – Models, elasticity, and value-based pricing |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Place (Distribution) – Channels, logistics, and retail strategy |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Promotion – Advertising, PR, and sales promotion essentials |
🗓️ Day 4: Digital Marketing and Branding
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Digital Marketing Channels – SEO, SEM, email, and social media |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Content and Inbound Marketing – Engaging today’s digital consumer |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Branding and Brand Equity – Building and sustaining strong brands |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Workshop: Designing a digital campaign for brand awareness |
🗓️ Day 5: Measuring Success and Final Integration
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Marketing Metrics and KPIs – ROI, CAC, CLV, conversion rates |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Marketing Plan Development – Bringing all elements together |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 03:00 | Group Exercise: Presenting a complete marketing plan |
| 03:00 – 03:15 | ☕ Coffee Break |
| 03:15 – 04:30 | Final Q&A, Feedback, Course Wrap-Up & Certificates |
📂 Course Materials Provided:
-
Marketing management fundamentals handbook
-
Marketing plan template (editable)
-
STP and 4Ps worksheets
-
Case study and persona development toolkit
-
KPI and metrics dashboard samples
