🎯 Course Description:
This 5‑day course covers modern digital marketing strategies and tactical tools to engage customers across online channels. Participants learn SEO, content strategy, social media, paid advertising, and analytics to build cohesive digital campaigns.
Participants will gain practical skills for crafting digital strategy, optimizing customer journeys online, and leveraging data to improve performance over time.
👥 Who Should Attend:
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Digital marketing managers
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Social media strategists
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Content marketers
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E‑commerce managers
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Marketing analytics professionals
🗓️ Day 1: Foundations of Digital Marketing
| Time | Topic |
|---|---|
| 08:30 – 09:00 | Welcome, Course Overview, Introductions |
| 09:00 – 10:30 | Digital Landscape & Trends |
| 10:30 – 10:45 | ☕ Coffee Break |
| 10:45 – 12:15 | Customer Journey in Digital Context |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Digital Channels Overview |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Workshop: Audit digital presence |
🗓️ Day 2: Content & Social Media Strategy
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Content Marketing Fundamentals |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Social Media Platforms & Strategy |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Influencer Marketing & Community Building |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Case Study: Successful social media campaign |
🗓️ Day 3: SEO, SEM and Paid Advertising
| Time | Topic |
|---|---|
| 08:30 – 10:00 | SEO Basics & On‑Page Optimization |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | SEM & Pay‑Per‑Click Campaigns (Google Ads etc.) |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Display, Video, and Remarketing Ads |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Workshop: Building a paid campaign plan |
🗓️ Day 4: Email, Automation & Digital Conversion
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Email Marketing Best Practices |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Marketing Automation Tools & Workflows |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Conversion Rate Optimization & Landing Page Design |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | A/B Testing, UX Principles for Digital Marketing |
🗓️ Day 5: Analytics, Strategy & Future Trends
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Digital Marketing Metrics & Dashboards |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Attribution Models & ROI Measurement |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 03:00 | Emerging Digital Trends – AI, voice search, personalization |
| 03:00 – 03:15 | ☕ Coffee Break |
| 03:15 – 04:30 | Final Q&A, Presentations, Feedback & Certificates |
📂 Course Materials Provided:
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Digital Marketing Strategy Workbook
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Content calendar & social media templates
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SEO & SEM planning guides
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Automation flow & conversion optimization toolkit
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Analytics dashboard & KPI templates
