🎯 Course Description:
This intensive 5-day program equips participants with the knowledge, frameworks, and tools needed to craft a compelling and actionable business plan. The course guides learners through each component of the business planning process—from identifying opportunities and analyzing markets to defining strategies, operational models, and financial forecasts.
Through hands-on exercises, case studies, and real-world examples, participants will be able to develop a complete business plan that can attract investors, secure funding, or serve as a roadmap for launching or scaling a business.
👥 Who Should Attend:
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Aspiring entrepreneurs and startup founders
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Business owners seeking to expand or pivot
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Managers tasked with launching new initiatives
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Professionals in incubators or accelerators
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Anyone developing a business idea or investment proposal
🗓️ Day 1: Introduction to Business Planning
| Time | Topic |
|---|---|
| 08:30 – 09:00 | Welcome, Course Overview, Participant Introductions |
| 09:00 – 10:30 | Why Business Plans Matter – Purpose, audiences, and uses |
| 10:30 – 10:45 | ☕ Coffee Break |
| 10:45 – 12:15 | Business Model vs Business Plan – Key distinctions and alignment |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Elements of a Business Plan – Structure, content, and flow |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Workshop: Business idea refinement using the Business Model Canvas |
🗓️ Day 2: Market Research and Opportunity Analysis
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Identifying Market Needs – Trends, gaps, and opportunities |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Customer and Competitor Analysis – Tools and techniques |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Market Sizing and Segmentation – TAM, SAM, SOM |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Case Study: Analyzing a new market opportunity |
🗓️ Day 3: Strategy, Operations, and Marketing
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Developing Business Strategy – Vision, goals, competitive edge |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Operational Planning – Key activities, resources, and partners |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Marketing Strategy – Branding, channels, and customer acquisition |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Workshop: Crafting your value proposition and go-to-market plan |
🗓️ Day 4: Financial Planning and Risk Management
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Cost Structure and Revenue Models – Pricing, margins, sales plans |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Financial Forecasting – Cash flow, P&L, and break-even analysis |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Funding Options and Investor Expectations – Equity vs debt |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Workshop: Building basic financial projections in Excel |
🗓️ Day 5: Finalizing and Presenting Your Business Plan
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Writing a Clear and Persuasive Business Plan |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Executive Summary and Pitch Deck Essentials |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 03:00 | Group Exercise: Business Plan Presentations and Peer Review |
| 03:00 – 03:15 | ☕ Coffee Break |
| 03:15 – 04:30 | Final Q&A, Feedback, Course Wrap-Up & Certificates |
📂 Course Materials Provided:
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Business plan template (editable)
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Business model canvas toolkit
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Market research and competitor analysis guide
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Financial projection spreadsheet templates
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Sample pitch deck and executive summary examples
