🎯 Course Description:
This 5‑day course focuses on designing effective channel and distribution strategies for products and services. Includes direct vs indirect channels, e‑commerce vs retail, logistics, channel conflict, partner management, and omnichannel design.
Participants will work through mapping, evaluating, and optimizing distribution networks that support strategic marketing goals.
👥 Who Should Attend:
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Sales & distribution managers
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Channel development professionals
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Logistics & operations staff involved in marketing
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Product and brand managers
🗓️ Day 1: Overview of Channel Strategy
| Time | Topic |
|---|---|
| 08:30 – 09:00 | Welcome, Overview, Introductions |
| 09:00 – 10:30 | Role of Channels & Distribution in Strategy |
| 10:30 – 10:45 | ☕ Coffee Break |
| 10:45 – 12:15 | Types of Channels (Direct, Indirect, Hybrid) |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Retail vs E‑commerce vs O2O |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Workshop: Map your product’s current channels |
🗓️ Day 2: Partner & Distributor Management
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Selecting & Onboarding Channel Partners |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Channel Incentives & Conflict Resolution |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Contracts & Performance Monitoring of Partners |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Case Study: Best practices in partner networks |
🗓️ Day 3: Logistics, Fulfillment & Supply Chain Alignment
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Supply Chain & Inventory Considerations |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Order Fulfillment, Reverse Logistics, Returns |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Technology & Systems for Channel Efficiency |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Workshop: Optimize your distribution & logistics map |
🗓️ Day 4: Omnichannel Strategy & Digital Channels
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Omni‑/Multi‑Channel Strategy Design |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | E‑commerce, Marketplaces & Digital Fulfillment |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Channel Conflict & Integration |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Case Study: Omnichannel success in retail & service |
🗓️ Day 5: Performance, Costs & Strategic Partnerships in Channels
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Channel Costs & Profitability Analysis |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Channel Metrics & KPIs |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 03:00 | Strategic Partnerships & Co‑creation in Distribution |
| 03:00 – 03:15 | ☕ Coffee Break |
| 03:15 – 04:30 | Final Q&A, Channel Strategy Presentations, Feedback & Certificates |
📂 Course Materials Provided:
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Channel strategy templates
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Partner evaluation & performance templates
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Supply chain & logistics checklist
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Omnichannel integration guides
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Channel metrics dashboard
