🎯 Course Description:
This immersive 5-day training program equips participants with core principles, tools, and frameworks of strategic management to enhance business performance in competitive markets. Participants will gain a practical understanding of how to formulate, implement, and evaluate strategies at both corporate and business-unit levels.
Through lectures, case studies, group work, and simulations, attendees will explore key areas such as vision and mission development, competitive analysis, strategic positioning, strategic execution, and performance measurement.
👥 Who Should Attend:
-
Business owners and entrepreneurs
-
Department heads and senior managers
-
Strategy and planning professionals
-
Project managers involved in strategic initiatives
-
Consultants and analysts looking to strengthen strategic skills
🗓️ Day 1: Introduction to Strategic Management Concepts
| Time | Topic |
|---|---|
| 08:30 – 09:00 | Welcome, Course Overview, Participant Introductions |
| 09:00 – 10:30 | What is Strategy? – Definitions, types, and evolution |
| 10:30 – 10:45 | ☕ Coffee Break |
| 10:45 – 12:15 | Strategic vs Operational Thinking |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Vision, Mission & Values – Crafting purpose statements |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Workshop: Building a Strategic Foundation |
🗓️ Day 2: Environmental and Competitive Analysis
| Time | Topic |
|---|---|
| 08:30 – 10:00 | PESTLE Analysis – Understanding external macro-environment |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Industry Analysis using Porter’s Five Forces |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | SWOT Analysis – Evaluating internal strengths and weaknesses |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Case Study: Strategic analysis of a global firm |
🗓️ Day 3: Strategy Formulation Techniques
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Corporate-Level Strategy – Growth, stability, and retrenchment |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Business-Level Strategy – Cost leadership, differentiation, focus |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Tools: BCG Matrix, GE-McKinsey Matrix, Ansoff Matrix |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Group Exercise: Choosing and justifying a strategy |
🗓️ Day 4: Strategy Implementation and Execution
| Time | Topic |
|---|---|
| 08:30 – 10:00 | From Planning to Action – Bridging strategy and execution |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Organizational Structure and Strategy Alignment |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Change Management & Leadership in Strategy Execution |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Workshop: Designing an implementation roadmap |
🗓️ Day 5: Monitoring, Evaluation & Strategic Agility
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Balanced Scorecard and KPIs – Measuring strategic performance |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Strategic Control Systems – Monitoring and feedback mechanisms |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 03:00 | Strategic Agility and Innovation – Adapting in dynamic markets |
| 03:00 – 03:15 | ☕ Coffee Break |
| 03:15 – 04:30 | Final Q&A, Group Presentation, Feedback & Certificates |
📂 Course Materials Provided:
-
Strategic Management Fundamentals Handbook
-
SWOT, PESTLE, and BCG Matrix templates
-
Case studies (real-world examples across industries)
-
Strategy execution checklist
-
Balanced Scorecard & KPI workbook
