🎯 Course Description:
A 5‑day immersion in Blue Ocean Strategy—how to move away from head‑to‑head competition to create uncontested market spaces. Participants will learn value innovation, strategy canvases, four‑actions framework, and how to systematically create new demand.
👥 Who Should Attend:
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Strategy & innovation leaders
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Marketing strategists
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Product and business owners
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Entrepreneurs
🗓️ Day 1: Understanding Blue Ocean Thinking
| Time | Topic |
|---|---|
| 08:30 – 09:00 | Welcome, Overview, Introductions |
| 09:00 – 10:30 | What is Blue Ocean Strategy? – Principles & logic |
| 10:30 – 10:45 | ☕ Coffee Break |
| 10:45 – 12:15 | Value Innovation |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Strategy Canvas & Current Market Space Mapping |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Workshop: Map existing competition |
🗓️ Day 2: Four Actions & New Value Curves
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Eliminate‑Reduce‑Raise‑Create (ERRC) Grid |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Exploring Non‑customers & Hidden Demand |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | New Value Curve Creation |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Case Study: Blue Ocean shifts in different industries |
🗓️ Day 3: Strategy Formulation & Execution of Blue Oceans
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Overcoming Organizational Hurdles to Innovation |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Sequence of Blue Ocean Strategy (utility, price, cost, adoption) |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Aligning Value, Profit, People Propositions |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Workshop: Design your blue ocean strategy |
🗓️ Day 4: Sustaining Blue Oceans & Scaling
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Growth & Scaling Strategies |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Protecting Blue Oceans: Barriers, IPR & Dynamic Moves |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Blue Ocean Leadership & Culture Change |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Case Study: Companies that made & sustained blue oceans |
🗓️ Day 5: Measuring, Adapting & Renewal
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Monitoring Strategic Canvas & Strategic Metrics |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Adaptive Innovation & Responding to Market Feedback |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 03:00 | Renewal: When Competition Moves In, When Innovation Fades |
| 03:00 – 03:15 | ☕ Coffee Break |
| 03:15 – 04:30 | Final Q&A, Blue Ocean Strategy Presentations, Feedback & Certificates |
📂 Course Materials Provided:
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Blue Ocean strategy guide & canvas template
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Case studies of blue ocean moves
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Value innovation playbooks
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Organizational tools for innovation culture
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Monitoring tools for sustaining new strategic spaces
