🎯 Course Description:
A 5‑day intensive exploring strategies for entering and competing in international markets. Topics include market entry modes, global branding, adaptation vs standardization, cross‑cultural considerations, and global supply chain issues.
Participants will analyze real global case studies and design strategies for market growth beyond domestic borders.
👥 Who Should Attend:
-
Marketing & export managers
-
Strategy planners in multinational firms
-
International business development professionals
-
Entrepreneurs seeking global expansion
🗓️ Day 1: International Marketing Environments
| Time | Topic |
|---|---|
| 08:30 – 09:00 | Welcome, Course Overview, Introductions |
| 09:00 – 10:30 | Global Market Trends & Drivers |
| 10:30 – 10:45 | ☕ Coffee Break |
| 10:45 – 12:15 | Cultural, Economic, Political & Legal Environment |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Global Consumer Behavior |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Workshop: Assessing new international markets |
🗓️ Day 2: Market Entry Strategies
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Modes of Entry – Exporting, joint venture, direct investment |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Global Partnership, Licensing, & Alliances |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Standardization vs Adaptation in marketing mix |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Case Study: Market entry successes and failures |
🗓️ Day 3: Global Branding, Pricing, Promotion
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Global Brand Strategy – consistency vs localization |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Pricing for Global Markets – currency, costs, tariffs |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Global Promotion & IMC – adapting messages |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Workshop: Plan a global campaign |
🗓️ Day 4: Channels & Distribution Globally
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Supply Chain & Logistics for Global Reach |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Channel Strategy in Emerging Markets |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Managing Partners, Distributors, & Local Agents |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Risk Management: Political, regulatory, exchange risks |
🗓️ Day 5: Strategy Execution & Performance in Global Markets
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Global Marketing Metrics & Performance Measurement |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Organizational Structure & Global Marketing Control Modes |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 03:00 | Sustainable & Ethical Global Marketing Strategies |
| 03:00 – 03:15 | ☕ Coffee Break |
| 03:15 – 04:30 | Final Q&A, Group Presentations, Feedback & Certificates |
📂 Course Materials Provided:
-
Global marketing strategy toolkit
-
Market entry mode matrix templates
-
Global brand adaptation guides
-
Case studies from multiple regions
-
Global metrics & performance tracking templates
