🎯 Course Description:
A 5‑day course on how firms can strategize to enter and succeed in emerging markets. Focus areas include understanding unique consumer behavior, regulatory risk, localization, pricing, distribution, and partnerships in emerging economies.
👥 Who Should Attend:
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International business strategists
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Marketing & operations in emerging economies
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Investors and expansion teams
🗓️ Day 1: Understanding Emerging Markets
| Time | Topic |
|---|---|
| 08:30 – 09:00 | Welcome, Overview, Introductions |
| 09:00 – 10:30 | Characteristics & Trends in Emerging Markets |
| 10:30 – 10:45 | ☕ Coffee Break |
| 10:45 – 12:15 | Consumer Behavior & Culture in Emerging Settings |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Regulatory, Economic & Political Risks |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Workshop: Evaluate an emerging market opportunity |
🗓️ Day 2: Market Entry & Localization
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Localization vs Standardization: Product & Messaging |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Pricing Strategies Adapted to Emerging Markets |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Distribution & Partner Networks in Low‑Infrastructure Areas |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Case Study: Successful localization stories |
🗓️ Day 3: Marketing & Brand Strategy
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Building Trust & Brand Reputation in Emerging Markets |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Adapting Value Propositions for Price Sensitive Customers |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Marketing Channels: Offline, Digital & Mobile |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Workshop: Designing a marketing mix for a rising market |
🗓️ Day 4: Partnering & Risk Mitigation
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Local Partnerships & Alliances |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Managing Regulatory, Political, & Currency Risks |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Supply Chain Challenges & Innovation in Logistics |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Case Study: Emerging market success & pitfalls |
🗓️ Day 5: Scaling & Sustainability in Emerging Markets
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Scaling Strategy & Operational Excellence |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Sustainable Development & Local Community Engagement |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 03:00 | Adaptive Strategies for Long‑Term Growth |
| 03:00 – 03:15 | ☕ Coffee Break |
| 03:15 – 04:30 | Final Q&A, Presentations, Feedback & Certificates |
📂 Course Materials Provided:
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Emerging market analysis guides
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Localization & risk toolkit
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Case studies of firms in emerging economies
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Distribution & channel frameworks for low infrastructure settings
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Scaling & sustainability templates
