🎯 Course Description:
This 5‑day training blends strategic management and marketing focused on product innovation. Participants will learn idea generation, product development frameworks, commercialization, and sustaining product innovation in competitive markets.
Through hands‑on exercises and case analysis, attendees will explore how companies maintain product portfolios and innovate responsibly.
👥 Who Should Attend:
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Product managers and developers
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R&D leaders
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Innovation teams and strategists
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Entrepreneurs
🗓️ Day 1: Innovation Strategy & Ideation
| Time | Topic |
|---|---|
| 08:30 – 09:00 | Welcome, Overview, Introductions |
| 09:00 – 10:30 | What is Innovation Strategy? – Definitions & importance |
| 10:30 – 10:45 | ☕ Coffee Break |
| 10:45 – 12:15 | Trend Analysis & Opportunity Identification |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Idea Generation Techniques – Design Thinking, etc. |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Workshop: Generate innovation ideas for your organization |
🗓️ Day 2: Product Development & Portfolio Management
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Stage‑gate & Agile Development Frameworks |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Managing Product Portfolios & Prioritization |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Design, Prototyping & MVP |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Case Study: Successful and failed innovation efforts |
🗓️ Day 3: Commercialization & Go‑to‑Market Strategy
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Go‑to‑Market Planning |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Launch Tactics & Channel Strategy |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Pricing & Positioning of New Products |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Workshop: Develop a product launch plan |
🗓️ Day 4: Sustainable Innovation & Strategic Partnerships
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Sustainability & Ethical Innovation |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Open Innovation & Ecosystems |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Collaborations, Alliances, Co‑creation |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Case Study: Innovation through partnership |
🗓️ Day 5: Sustaining Innovation & Strategic Renewal
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Measuring Innovation Success – Metrics & KPIs |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Learning Organizations & Continuous Improvement |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 03:00 | Strategic Renewal & Avoiding Obsolescence |
| 03:00 – 03:15 | ☕ Coffee Break |
| 03:15 – 04:30 | Final Q&A, Innovation Strategy Presentations, Feedback & Certificates |
📂 Course Materials Provided:
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Innovation strategy guides
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Product development templates
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Portfolio prioritization tools
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Launch planning worksheets
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Metrics for tracking innovation success
