🎯 Course Description:
This comprehensive 5-day training program empowers participants with the skills and frameworks needed to identify, analyze, engage, and influence stakeholders at all levels of a project or organization. Participants will learn how to develop effective stakeholder strategies that align with business objectives and foster sustainable relationships.
Through interactive sessions, real-world case studies, and simulation exercises, attendees will gain expertise in mapping stakeholders, managing expectations, building trust, resolving conflicts, and communicating with impact.
👥 Who Should Attend:
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Project and program managers
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Business analysts and product owners
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Change management professionals
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Executives and department heads
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Consultants and team leads managing diverse stakeholders
🗓️ Day 1: Stakeholder Fundamentals and Identification
| Time | Topic |
|---|---|
| 08:30 – 09:00 | Welcome, Course Overview, Participant Introductions |
| 09:00 – 10:30 | Who Are Stakeholders? – Internal vs. external, direct vs. indirect |
| 10:30 – 10:45 | ☕ Coffee Break |
| 10:45 – 12:15 | Stakeholder Roles in Organizations and Projects |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Stakeholder Mapping Techniques – Power/Interest Grid, Onion Model |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Workshop: Identify stakeholders for a strategic initiative |
🗓️ Day 2: Stakeholder Analysis and Prioritization
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Analyzing Stakeholder Needs, Concerns, and Expectations |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Stakeholder Influence and Attitude Assessment Tools |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Prioritization Models – Salience Model, Influence vs Urgency |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Case Study: Stakeholder dynamics in a failed transformation |
🗓️ Day 3: Engagement Planning and Strategy
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Developing a Stakeholder Engagement Plan |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Tailoring Engagement Approaches – Based on personality and power |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Building Support and Reducing Resistance |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Workshop: Drafting a stakeholder engagement matrix |
🗓️ Day 4: Communication and Relationship Management
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Strategic Communication Techniques for Stakeholder Engagement |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Active Listening, Empathy, and Trust-Building Tactics |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 02:45 | Conflict Resolution with Stakeholders – Tools and techniques |
| 02:45 – 03:00 | ☕ Coffee Break |
| 03:00 – 04:30 | Role-Play Exercise: Difficult stakeholder conversation simulation |
🗓️ Day 5: Monitoring, Influencing, and Sustaining Engagement
| Time | Topic |
|---|---|
| 08:30 – 10:00 | Monitoring Stakeholder Sentiment and Engagement Levels |
| 10:00 – 10:15 | ☕ Coffee Break |
| 10:15 – 12:15 | Adjusting Engagement Tactics Over Time |
| 12:15 – 01:15 | 🍽 Lunch Break |
| 01:15 – 03:00 | Sustaining Long-Term Stakeholder Relationships |
| 03:00 – 03:15 | ☕ Coffee Break |
| 03:15 – 04:30 | Final Q&A, Stakeholder Strategy Presentations, Feedback & Certificates |
📂 Course Materials Provided:
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Stakeholder analysis templates (Power/Interest Grid, Salience Model)
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Stakeholder engagement plan checklist
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Communication planning framework
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Conflict resolution toolkit
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Case studies from public and private sector projects
